UNILEVER PROFESSIONAL
THE UNILEVER PROFESSIONAL PURPOSE
With a perceptive understanding of the cleaning industry, Unilever Professional seeks to transform the industry by empowering cleaners to create a cleaner world.
We believe cleaners matter and that cleaning is a human industry with people at the core. Our aim is to speak to people to whom cleaning matters. To this end, we make it our brand purpose to create a world where we are:
| PURPOSE STATEMENT | ACTION |
|---|---|
| Empowering Cleaners to clean at their best. | Equipping cleaners with the necessary tools, knowledge and skillset to clean at their best. |
| Speaking to people to whom cleaning matters. | Creating value added content for cleaners and stakeholders to make the best-informed decisions for their profession and businesses. |
| Increasing job appreciation through recognition. | Providing accreditation for cleaners and businesses to set the standard for cleaning. |
| Setting hygiene standards that help businesses gain recognition for cleanliness. | Defining an award/rating system in which cleaners and business owners can be recognised for excellence in cleaning. |
| Promoting businesses through professional cleaning. | Showcasing businesses that excel in cleaning to help their businesses flourish and grow. |
| Our purpose is to benchmark what 'clean' means in a business. Giving cleaners and management clear guidelines on how to clean, and what is expected of them which in return will help improve cleaning operations, cleaning efficiency, job motivation and overall business value. | Educating cleaners and industry stakeholders on the pertinent role cleaning plays with an accreditation system that provides recognition for the craft. |
Cleaning is at the core of ALL businesses
A clean space is usually associated with professionalism and organisation. This makes cleanliness a vital aspect for most businesses to create a good first impression.
Imagine checking into a hotel room that is a mess and covered in dust. Would you, let alone your customers, continue your stay there? It is clear that professional cleaning is at the core of protecting your business. Whether you are running a school, restaurant, hotel or facility, a clean space communicates professionalism, organisation and makes both your customers and staff feel comfortable and at ease, so you and your staff can take pride in providing nothing but excellent service to your customers.
THE CLEANING INDUSTRY NEEDS BETTER ENFORCEMENT OF NEW STANDARDS FOR EXCELLENCE
Despite its indispensable value to businesses, cleaning is sometimes undervalued as a profession. Furthermore, cleaning practices are often left to subjective measurements, instead of adhering to a recognised standard of cleaning. It’s important to have a standardised benchmark for what constitutes ‘clean’. This will give cleaners and management clear guidelines on how to clean, and what is expected of them which in return will help improve cleaning operations, cleaning efficiency, job motivation and overall business value.
To deliver on our purpose statements and revolutionise the cleaning industry with the shared value that place people at the core, Unilever Professional sets out to anchor our brand mission with the following key pillars:
